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Lost in translation : Tourism Australia's 'Where the bloody hell are you?" campaign

Sheehan, Mark 2014, Lost in translation : Tourism Australia's 'Where the bloody hell are you?" campaign. In Jaques, Tony (ed), Issue and crisis management exploring issues, crises risk and reputation, Oxford University Press, South Melbourne, Vic., pp.90-91.

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Title Lost in translation : Tourism Australia's 'Where the bloody hell are you?" campaign
Alternative title Issue management : planning
Author(s) Sheehan, Mark
Title of book Issue and crisis management exploring issues, crises risk and reputation
Editor(s) Jaques, Tony
Publication date 2014
Chapter number 4
Total chapters 12
Start page 90
End page 91
Total pages 2
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Keyword(s) issues management
crises
Summary Where issues and crises management intersect an converge with risk and reputaiton is one of the most dynamic and challenging areas of professional communcation. This study examines how poor research lead to message  misunderstanding  and ultimately internaitonal ridicule of the national image.
ISBN 9780195529081
0195529081
Language eng
Field of Research 200105 Organisational, Interpersonal and Intercultural Communication
Socio Economic Objective 910402 Management
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
Persistent URL http://hdl.handle.net/10536/DRO/DU:30066402

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Created: Thu, 09 Oct 2014, 14:00:08 EST by Mark Sheehan

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