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Product, promotion, or audience? Exploring concerns associated with the promotion of unhealthy food and beverages to children and adolescents

Jackson,MA 2014, Product, promotion, or audience? Exploring concerns associated with the promotion of unhealthy food and beverages to children and adolescents, in AM2014 Conference Abstracts : Academy of Marketing Conference 2014, Academy of Marketing, Helensburgh, Scotland, pp. 49-49.

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Title Product, promotion, or audience? Exploring concerns associated with the promotion of unhealthy food and beverages to children and adolescents
Author(s) Jackson,MA
Conference name Academy of Marketing Conference (47th : 2014 : Bournemouth, England)
Conference location Bournemouth, England
Conference dates 8-11 Jul. 2014
Title of proceedings AM2014 Conference Abstracts : Academy of Marketing Conference 2014
Publication date 2014
Series Academy of Marketing Conference
Start page 49
End page 49
Total pages 1
Publisher Academy of Marketing
Place of publication Helensburgh, Scotland
Keyword(s) public health
advertising
children
adolescents
unhealthy food
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category E3 Extract of paper
Copyright notice ©2014, Academy of Marketing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30067875

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.