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Conceptualising how SMEs incorporate green content in their websites

Parker, Craig M., Bellucci, Emilia, Torlina, Luba, Fraunholz, Bardo and Zutshi, Ambika 2014, Conceptualising how SMEs incorporate green content in their websites, Australasian journal of information systems, vol. 18, no. 3, pp. 137-160.

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Title Conceptualising how SMEs incorporate green content in their websites
Author(s) Parker, Craig M.ORCID iD for Parker, Craig M. orcid.org/0000-0003-3785-8142
Bellucci, EmiliaORCID iD for Bellucci, Emilia orcid.org/0000-0002-7962-411X
Torlina, Luba
Fraunholz, BardoORCID iD for Fraunholz, Bardo orcid.org/0000-0002-5970-9132
Zutshi, AmbikaORCID iD for Zutshi, Ambika orcid.org/0000-0002-0982-5303
Journal name Australasian journal of information systems
Volume number 18
Issue number 3
Start page 137
End page 160
Total pages 24
Publisher Australasian Association for Information Systems
Place of publication Canberra, A. C. T.
Publication date 2014-11-26
ISSN 1449-8618
1326-2238
Keyword(s) Small and medium enterprises (SMEs)
ecological responsibility
websites
content analysis
framework
green information systems
Summary This paper presents a framework on how Small and Medium Enterprises (SMEs) can proactively incorporate content relating to their ecological responsibility (or green) activities in their websites. SME studies offer limited guidance on, and conceptualisation of, how organisations can incorporate different types of content into their website designs. This paper addresses this problem by presenting the results of an exploratory, qualitative content analysis of Australian SME websites where emergent themes are interpreted using framing and legitimacy theories. It describes three dimensions (location, presentation, and specificity) which comprise the framework, under which the themes are grouped. The paper outlines how scholars can use the framework to develop models and carry out evaluations regarding how SMEs embed green content, and potentially other specific content types, in their websites. It also summarises how the framework can assist SMEs (or website developers serving them) make informed decisions regarding framing their websites as green, or de-emphasising this content, by paying attention to its location (e.g. homepage, navigation bars) and presentation (e.g. how paragraphs, images, etc are used) within webpages. The legitimacy or credibility of the green content can be enhanced using different types of specificity (e.g. statistics, detail of processes and actions, and third-party substantiation).
Language eng
Field of Research 080609 Information Systems Management
150314 Small Business Management
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Australasian Association for Information Systems
Free to Read? Yes
Use Rights Creative Commons Attribution noncommercial no derivatives licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30068102

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.