Conceptualising how SMEs incorporate green content in their websites Parker, Craig M., Bellucci, Emilia, Torlina, Luba, Fraunholz, Bardo and Zutshi, Ambika 2014, Conceptualising how SMEs incorporate green content in their websites, Australasian journal of information systems, vol. 18, no. 3, pp. 137-160. Attached Files Name Description MIMEType Size Downloads parker-conceptualising-2014.pdf Published version application/pdf 315.78KB 147 Title Conceptualising how SMEs incorporate green content in their websites Author(s) Parker, Craig M. orcid.org/0000-0003-3785-8142 Bellucci, Emilia orcid.org/0000-0002-7962-411X Torlina, Luba Fraunholz, Bardo orcid.org/0000-0002-5970-9132 Zutshi, Ambika orcid.org/0000-0002-0982-5303 Journal name Australasian journal of information systems Volume number 18 Issue number 3 Start page 137 End page 160 Total pages 24 Publisher Australasian Association for Information Systems Place of publication Canberra, A. C. T. Publication date 2014-11-26 ISSN 1449-8618 1326-2238 Keyword(s) Small and medium enterprises (SMEs) ecological responsibility websites content analysis framework green information systems Summary This paper presents a framework on how Small and Medium Enterprises (SMEs) can proactively incorporate content relating to their ecological responsibility (or green) activities in their websites. SME studies offer limited guidance on, and conceptualisation of, how organisations can incorporate different types of content into their website designs. This paper addresses this problem by presenting the results of an exploratory, qualitative content analysis of Australian SME websites where emergent themes are interpreted using framing and legitimacy theories. It describes three dimensions (location, presentation, and specificity) which comprise the framework, under which the themes are grouped. The paper outlines how scholars can use the framework to develop models and carry out evaluations regarding how SMEs embed green content, and potentially other specific content types, in their websites. It also summarises how the framework can assist SMEs (or website developers serving them) make informed decisions regarding framing their websites as green, or de-emphasising this content, by paying attention to its location (e.g. homepage, navigation bars) and presentation (e.g. how paragraphs, images, etc are used) within webpages. The legitimacy or credibility of the green content can be enhanced using different types of specificity (e.g. statistics, detail of processes and actions, and third-party substantiation). Language eng Field of Research 080609 Information Systems Management 150314 Small Business Management Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2014, Australasian Association for Information Systems Free to Read? Yes Use Rights Persistent URL http://hdl.handle.net/10536/DRO/DU:30068102 Document type: Journal Article Collections: Faculty of Business and Law School of Information and Business Analytics School of Management and Marketing Open Access Collection Related Links Link Description Publisher URL Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 08 Dec 2014, 12:15:31 EST Tue, 09 Dec 2014, 11:05:16 EST Tue, 09 Dec 2014, 13:30:31 EST Tue, 09 Dec 2014, 13:40:56 EST Tue, 16 Dec 2014, 08:31:33 EST Tue, 16 Dec 2014, 08:33:50 EST Tue, 16 Dec 2014, 13:58:05 EST Mon, 12 Oct 2015, 15:44:26 EST Fri, 26 Aug 2016, 15:19:15 EST Mon, 05 Sep 2016, 16:07:01 EST Wed, 07 Sep 2016, 08:07:15 EST Fri, 07 Sep 2018, 12:07:50 EST Filtered Full Citation counts:   Cited 1 times in TR Web of Science Cited 3 times in Scopus Search Google Scholar Access Statistics: 427 Abstract Views, 148 File Downloads  -  Detailed Statistics Created: Tue, 09 Dec 2014, 11:05:16 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.