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Characterizing university library use of social media: a case study of twitter and facebook from Australia

Palmer,S 2014, Characterizing university library use of social media: a case study of twitter and facebook from Australia, Journal of academic librarianship, vol. 40, no. 6, pp. 611-619, doi: 10.1016/j.acalib.2014.08.007.

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Title Characterizing university library use of social media: a case study of twitter and facebook from Australia
Author(s) Palmer,SORCID iD for Palmer,S orcid.org/0000-0002-2517-0597
Journal name Journal of academic librarianship
Volume number 40
Issue number 6
Start page 611
End page 619
Publisher Elsevier
Place of publication Oxford, England
Publication date 2014-11-01
ISSN 0099-1333
1879-1999
Keyword(s) Academic libraries
Facebook
Network analysis
Social media
Twitter
Summary The work presented here characterise the engagement of one university library with two social media platforms popular with academic libraries. The collected data are analysed to identify the forms of Twitter and Facebook activity that engage library stakeholders in social media conversations. Associations were observed between: i) directed tweets from the library and mentions of the library by others on Twitter; and ii) comments from the library and comments from others on Facebook. Three broad classes of Twitter user interacting with the library were revealed: i) accounts strongly linked to the library with multiple to/from tweets; ii) those weakly linked to the library with, typically, a single tweet; and iii) those indirectly linked to the library through tweets mentioning the library and sent by other users. Two divergent forms of Facebook interaction with the library were highlighted: i) a library post generating a large sequence of comments, typically in response to a competition/challenge and ii) a library post with no comments, typically a photo post or a post inviting readers to click a link to find out more about an event/service. The work presented here is an initial investigation that provides useful insights, and offers a methodology for future research.
Language eng
DOI 10.1016/j.acalib.2014.08.007
Field of Research 080709 Social and Community Informatics
080706 Librarianship
Socio Economic Objective 890302 Library and Archival Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Elsevier
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30069023

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.