Sport and social media research: a review

Filo,K, Lock,D and Karg,A 2014, Sport and social media research: a review, Sport management review, vol. 18, no. 2, pp. 166-181, doi: 10.1016/j.smr.2014.11.001.

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Title Sport and social media research: a review
Author(s) Filo,K
Karg,AORCID iD for Karg,A
Journal name Sport management review
Volume number 18
Issue number 2
Start page 166
End page 181
Total pages 16
Publisher Elsevier
Place of publication Oxford, England
Publication date 2014-03-10
ISSN 1441-3523
Keyword(s) Relationship marketing
Service-Dominant logic
Social media
Summary The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between brands and individuals (i.e., social media). Three categories of social media research were identified: strategic, operational, and user-focussed. The findings of the review demonstrate that social media research in sport management aligns with service-dominant logic and illustrates the role of social media in cultivating relationships among and between brands and individuals. Interaction and engagement play a crucial role in cultivating these relationships. Discussion of each category, opportunities for future research as well as suggestions for theoretical approaches, research design and context are advanced.
Language eng
DOI 10.1016/j.smr.2014.11.001
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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