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Getting everyone on the same page : A staff focus group study for library web site redesign

MacMillan,D, McKee,SM and Sadler,S 2007, Getting everyone on the same page : A staff focus group study for library web site redesign, Reference services review, vol. 35, no. 3, pp. 425-433, doi: 10.1108/00907320710774292.

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Title Getting everyone on the same page : A staff focus group study for library web site redesign
Author(s) MacMillan,D
McKee,SM
Sadler,S
Journal name Reference services review
Volume number 35
Issue number 3
Start page 425
End page 433
Total pages 10
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2007
ISSN 0090-7324
Keyword(s) Canada
Design
Employees
Focus groups
Libraries
Worldwide web
Summary Purpose - Using staff focus groups in the redevelopment of a library web site deploys their knowledge of user navigation issues and search strategies and addresses the unique needs of library staff. This paper seeks to describe the process of planning, recruiting, and conducting staff focus groups and provide a discussion of lessons learned. Design/methodology/approach - A committee of professionals and non-professionals from the University of Calgary Library conducted a series of five focus groups with library staff. The goals were to determine their content and service priorities for the redesigned library web site, and also to ensure that staff was included in the redesign process. Findings - This paper makes recommendations for library staff focus group interviewing, including planning, formulating questions, recruitment, conducting sessions, and analysis and reporting. Practical implications - Focus group interviews can be effectively conducted in-house, with careful planning and adherence to established guidelines. Focus groups are a very useful method for gathering staff input for web site redesign or any other library-planning project. Originality/value - This paper will be useful to librarians interested in assessing staff needs and priorities through focus group interviews. The paper fills a void in the library literature regarding the use of library staff as both focus group leaders and participants.
Language eng
DOI 10.1108/00907320710774292
Field of Research 080704 Information Retrieval and Web Search
Socio Economic Objective 890302 Library and Archival Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2007, Emerald Group Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30069121

Document type: Journal Article
Collections: Library
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.