Dannevirke’s fashion capital: The fashion and Silvalyne Gowns

Robinson, Tanya Zoe 2015, Dannevirke’s fashion capital: The fashion and Silvalyne Gowns, Context: Journal of the Costume and Textile Association of New Zealand, no. 29, Summer 2014/15, pp. 18-24.

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Title Dannevirke’s fashion capital: The fashion and Silvalyne Gowns
Author(s) Robinson, Tanya Zoe
Journal name Context: Journal of the Costume and Textile Association of New Zealand
Issue number 29
Season Summer 2014/15
Start page 18
End page 24
Total pages 7
Publisher Costume and Textile Association of New Zealand
Place of publication Auckland, N.Z.
Publication date 2015-01-27
ISSN 1176-3132
Keyword(s) fashion, design, history, New Zealand
Summary Although not known as a ‘fashion capital’, for young emigrant Norman Alexander, Dannevirke in 1927 was a style opportunity waiting to be served. This paper takes as its case study, the work of Alexander through his Dannevirke-based fashion company ‘Silvalyne Gowns’ and his High Street retail outlet ‘The Fashion’. New Zealand’s fashion design history has been increasingly interrogated over the past decade, and often gives privilege to those who have found success overseas, or who were primarily located in New Zealand’s main centers. Only occasionally does research touch on smaller towns and the role they too played in New Zealand’s fashion history. By placing emphasis on a smaller, less well-known town this paper seeks to redress this balance and open up enquiry about how the town and the country may also be positioned alongside the better-known fashion centers.
Language eng
Field of Research 200299 Cultural Studies not elsewhere classified
210311 New Zealand History
Socio Economic Objective 950505 Understanding New Zealand's Past
HERDC Research category C3 Non-refereed articles in a professional journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30069319

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