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Geelong region survey of business trends 2014

Salzman,S, McClaren,N, Dimovski,B, McElvaney,J, Wood,G and Cooper,B 2015, Geelong region survey of business trends 2014, Deakin University, Geelong.

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Title Geelong region survey of business trends 2014
Author(s) Salzman,SORCID iD for Salzman,S orcid.org/0000-0003-1512-7445
McClaren,N
Dimovski,B
McElvaney,J
Wood,G
Cooper,B
Publication date 2015-02-05
Total pages 78
Publisher Deakin University
Place of publication Geelong
Keyword(s) Geelong
Suvrvey
Trends
Business confidence
Business activity
Summary The Deakin Business School and the Geelong Chamber of Commerce undertook a survey of business confidence and industry activity in the Geelong region in 2014. The main objectives of the research were to measure current and future business confidence, activity, and profitability and to provide information relevant to the needs of businesses and industry for planning and other purposes. Information wascollected by an on-line survey of 1,571 businesses with 194 usable responses representing a 12.3% response rate. The findings are relevant to responses frombusinesses registered with the Geelong Chamber of Commerce and the Geelong Central Marketing group. The report contains information about business activity, perceptions about the future of business in Geelong and the barriers that have to be addressed to ensure success.
ISBN 9780730000198
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category A6 Research report/technical paper
Copyright notice ©2015, Deakin University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30069487

Document type: Report
Collections: Faculty of Business and Law
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.