Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Hussain,R and Ferdous,AS 2014, Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities, The Marketing Review, vol. 14, no. 4, pp. 431-445, doi: 10.1362/146934714X14185702841406.
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Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
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