Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

Hussain,R and Ferdous,AS 2014, Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities, The Marketing Review, vol. 14, no. 4, pp. 431-445, doi: 10.1362/146934714X14185702841406.

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Title Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Author(s) Hussain,R
Ferdous,ASORCID iD for Ferdous,AS orcid.org/0000-0002-8424-3055
Journal name The Marketing Review
Volume number 14
Issue number 4
Start page 431
End page 445
Total pages 15
Publisher Westburn Publishers
Place of publication Helensburgh, Scotland
Publication date 2014-12-31
ISSN 1469-347X
Language eng
DOI 10.1362/146934714X14185702841406
Field of Research 150502 Marketing Communications
Socio Economic Objective 910504 Service Industries Standards and Calibrations
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Westburn Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30069953

Document type: Journal Article
Collection: School of Management and Marketing
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