Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities Hussain,R and Ferdous,AS 2014, Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities, The Marketing Review, vol. 14, no. 4, pp. 431-445, doi: 10.1362/146934714X14185702841406. Attached Files Name Description MIMEType Size Downloads Title Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities Author(s) Hussain,R Ferdous,AS orcid.org/0000-0002-8424-3055 Journal name The Marketing Review Volume number 14 Issue number 4 Start page 431 End page 445 Total pages 15 Publisher Westburn Publishers Place of publication Helensburgh, Scotland Publication date 2014-12-31 ISSN 1469-347X Language eng DOI 10.1362/146934714X14185702841406 Field of Research 150502 Marketing Communications Socio Economic Objective 910504 Service Industries Standards and Calibrations HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2014, Westburn Publishers Persistent URL http://hdl.handle.net/10536/DRO/DU:30069953 Document type: Journal Article Collections: Faculty of Business and Law School of Management and Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 23 Feb 2015, 22:06:47 EST Mon, 23 Feb 2015, 22:07:42 EST Tue, 24 Feb 2015, 04:01:47 EST Thu, 05 Mar 2015, 14:59:02 EST Fri, 06 Mar 2015, 05:08:02 EST Mon, 09 Mar 2015, 08:37:32 EST Mon, 09 Mar 2015, 08:38:40 EST Mon, 09 Mar 2015, 08:43:46 EST Tue, 17 Mar 2015, 10:48:22 EST Mon, 19 Feb 2018, 19:27:09 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 529 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Thu, 05 Mar 2015, 14:59:02 EST

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