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Intercommunication and persona: the intercommunicative public self

Marshall, P. David 2015, Intercommunication and persona: the intercommunicative public self, International journal of interdisciplinary studies in communication, vol. 10, no. 1, pp. 23-31.

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Title Intercommunication and persona: the intercommunicative public self
Author(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
Journal name International journal of interdisciplinary studies in communication
Volume number 10
Issue number 1
Start page 23
End page 31
Total pages 9
Publisher Common Ground Publishing
Place of publication Champaign, Ill.
Publication date 2015-03
ISSN 2324-7320
Summary Through two concepts, this paper investigates how online culture is shifting our understanding of media, communication and what could be described as the public sphere. The concept of intercommunication is developed to explicate how online culture blends what has often been seen as separate domains: there is now a higher fluidity between what is seen as media and what is seen as a form of communication. In effect, there is now an interpersonal mediation of communication through social media where what we like and dislike is shared and exchanged. The result of this different structure of communication is a transforming public sphere that highlights how the personal dimension of communicationis privileged. To unpack this shifted structure of media and communication, the paper develops the concept of persona. Persona, as a structure and presentation of personal identity for different publics, helps us understand how the individualhas to present themselves strategically and tactically in this intercommunicative world. Through a series of examples that analyse memes, social network identity, and communication, and new iterations of what could be construed as private,public, and professional identity, the paper investigates this emerging "intercommunicative public self.”
Language eng
Field of Research 200101 Communication Studies
200102 Communication Technology and Digital Media Studies
200204 Cultural Theory
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, Common Ground Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30070225

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.