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Social marketing and behaviour change, models, theory and applications

Binney, Wayne, Brennan, Linda, Parker, Lukas, Aleti, Torgeir and Nguyen, Dang 2014, Social marketing and behaviour change, models, theory and applications, Edward Elgar, Cheltenham, Eng., doi: 10.4337/9781782548157.

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Title Social marketing and behaviour change, models, theory and applications
Author(s) Binney, Wayne
Brennan, Linda
Parker, Lukas
Aleti, Torgeir
Nguyen, Dang
Publication date 2014
Total pages 450
Publisher Edward Elgar
Place of Publication Cheltenham, Eng.
Keyword(s) Social Sciences
Business
Business & Economics
ISBN 9781782548140
Language eng
DOI 10.4337/9781782548157
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910499 Management and Productivity not elsewhere classified
HERDC Research category A1.1 Books - authored - research
ERA Research output type A Book
Persistent URL http://hdl.handle.net/10536/DRO/DU:30070666

Document type: Book
Collection: Department of Marketing
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