Theories and their uses in social marketing

Brennan,L, Binney,WW, Parker,L, Torgeir Aleti and Nguyen,D 2014, Theories and their uses in social marketing. In Brennan,L, Binney,W, Parker,L, Watne,TA and Nguyen,D (ed), Social Marketing and Behaviour Change, Edward Elgar Publishing, Cheltenham, U. K., pp.7-14, doi: 10.4337/9781782548157.

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Title Theories and their uses in social marketing
Author(s) Brennan,L
Torgeir Aleti
Title of book Social Marketing and Behaviour Change
Editor(s) Brennan,L
Publication date 2014
Chapter number 2
Total chapters 26
Start page 7
End page 14
Total pages 336
Publisher Edward Elgar Publishing
Place of Publication Cheltenham, U. K.
Summary 'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
ISBN 1782548149
Language eng
DOI 10.4337/9781782548157
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2014, Edward Elgar Publishing
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Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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