Rational economic models (cognitive models)

Brennan,L, Binney,WW, Parker,L, Watne,TA and Nguyen,D 2014, Rational economic models (cognitive models). In Brennan,L, Binney,W, Parker,L, Watne,TA and Nguyen,D (ed), , Edward Elgar online, Cheltenham, U. K., pp.17-28.

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Title Rational economic models (cognitive models)
Author(s) Brennan,L
Editor(s) Brennan,L
Publication date 2014
Chapter number 3
Total chapters 26
Start page 17
End page 28
Total pages 336
Publisher Edward Elgar online
Place of Publication Cheltenham, U. K.
Summary 'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
ISBN 1782548149
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2014, Edward Elgar online
Persistent URL http://hdl.handle.net/10536/DRO/DU:30071547

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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