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Rational economic models (cognitive models) summary

Binney,WW, Brennan,L, Parker,L, Watne,TA and Nguyen,D 2014, Rational economic models (cognitive models) summary. In Brennan,L, Binney,W, Parker,L, Watne,TA and Nguyen,D (ed), Social marketing and behaviour change : models, theory and applications, Edward Elgar, Cheltenham, England, pp.37-38.

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Title Rational economic models (cognitive models) summary
Author(s) Binney,WW
Title of book Social marketing and behaviour change : models, theory and applications
Editor(s) Brennan,L
Publication date 2014
Chapter number 5
Total chapters 26
Start page 37
End page 38
Total pages 2
Publisher Edward Elgar
Place of Publication Cheltenham, England
ISBN 1782548149
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type X Not reportable
Copyright notice ©2014, Edward Elgar
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