Social inclusion through cultural engagement among ethnic communities

Le,H, Polonsky,M and Arambewela,R 2015, Social inclusion through cultural engagement among ethnic communities, Journal of hospitality marketing and management, vol. 24, no. 4, pp. 375-400, doi: 10.1080/19368623.2014.911714.

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Title Social inclusion through cultural engagement among ethnic communities
Author(s) Le,HORCID iD for Le,H
Polonsky,MORCID iD for Polonsky,M
Journal name Journal of hospitality marketing and management
Volume number 24
Issue number 4
Start page 375
End page 400
Total pages 26
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2015
ISSN 1936-8623
Keyword(s) arts
cross-cultural marketing
ethnic community
social inclusion
Summary This study analyzes arts attendance of six ethnic communities in Australia using social inclusion as a theoretical lens. Qualitative data from 20 interviews and 6 focus groups (N = 37) were examined. Respondents were from established (Italian, Greek), moderately established (Chinese, Vietnamese, Indian), and newly settled (African) communities. Four themes were identified that are linked to social inclusion: (a) social connectedness; (b) link with home culture; (c) link with host and other cultures; and (d) inclusive initiatives. All ethnic participants shared views on social connectedness; Vietnamese, Chinese, and Indian participants expressed a strong need to maintain links with their home culture and develop links with the host culture. Italian and Greek respondents focused on developing links with host and other cultures. African respondents wished to maintain home country links. The study advances arts marketing literature and cross-cultural marketing initiatives using a social inclusion lens to explain arts attendance by ethnic communities.
Language eng
DOI 10.1080/19368623.2014.911714
Field of Research 150399 Business and Management not elsewhere classified
150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Taylor & Francis
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