Behavioural models (conative models)

Brennan,L, Binney,WW, Parker,L, Watne,TA and Nguyen,D 2014, Behavioural models (conative models). In Brennan,L, Binney,W, Parker,L, Watne,TA and Nguyen,D (ed), Social marketing and behaviour change : models, theory and applications, Edward Elgar, Cheltenham, Engand, pp.41-65.

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Title Behavioural models (conative models)
Author(s) Brennan,L
Title of book Social marketing and behaviour change : models, theory and applications
Editor(s) Brennan,L
Publication date 2014
Chapter number 6
Total chapters 26
Start page 41
End page 65
Total pages 25
Publisher Edward Elgar
Place of Publication Cheltenham, Engand
ISBN 1782548149
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2014, Edgar Elgar
Persistent URL

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Business School
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