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Emotional models (affective models)

Brennan,L, Binney,WW, Parker,L, Watne,TA and Nguyen,D 2014, Emotional models (affective models). In Brennan,L, Binney,W, Parker,L, Watne,TA and Nguyen,D (ed), Social marketing and behaviour change : models, theory and applications, Edward Elgar, Cheltenham, England, pp.79-108.

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Title Emotional models (affective models)
Author(s) Brennan,L
Binney,WW
Parker,L
Watne,TA
Nguyen,D
Title of book Social marketing and behaviour change : models, theory and applications
Editor(s) Brennan,L
Binney,W
Parker,L
Watne,TA
Nguyen,D
Publication date 2014
Chapter number 9
Total chapters 26
Start page 79
End page 108
Total pages 30
Publisher Edward Elgar
Place of Publication Cheltenham, England
ISBN 1782548149
9781782548140
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2014, Edgar Elgar
Persistent URL http://hdl.handle.net/10536/DRO/DU:30071632

Document type: Book Chapter
Collection: Deakin Graduate School of Business
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