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Understanding culture, motivation, and ethnic consumer behavior

Koo, Fung Kuen and Le, Huong 2014, Understanding culture, motivation, and ethnic consumer behavior. In Christiansen, B, Yildiz, S and Yildiz, E (ed), Handbook of research on effective marketing in contemporary globalism, IGI Global, Hershey, Pa., pp.47-65, doi: 10.4018/978-1-4666-6220-9.ch003.

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Title Understanding culture, motivation, and ethnic consumer behavior
Author(s) Koo, Fung Kuen
Le, HuongORCID iD for Le, Huong orcid.org/0000-0002-1806-6089
Title of book Handbook of research on effective marketing in contemporary globalism
Editor(s) Christiansen, B
Yildiz, S
Yildiz, E
Publication date 2014
Chapter number 3
Total chapters 21
Start page 47
End page 65
Total pages 19
Publisher IGI Global
Place of Publication Hershey, Pa.
Keyword(s) motivation
consumer behavior
ethnicity
Schwartz
cross-cultural marketing
arts
audience
ISBN 9781466662209
Language eng
DOI 10.4018/978-1-4666-6220-9.ch003
Indigenous content off
Field of Research 150399 Business and Management not elsewhere classified
150404 Sport and Leisure Management
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2014, IGI Global
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30071633

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.