Multi-theory models

Brennan, L., Binney, W. W., Parker, L., Aleti, T. and Nguyen, D. 2014, Multi-theory models. In Brennan, L., Binney, W., Parker, L., Aleti, T. and Nguyen, D. (ed), , Edward Elgar, Cheltenham, England, pp.181-198.

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Title Multi-theory models
Author(s) Brennan, L.
Binney, W. W.
Parker, L.
Aleti, T.
Nguyen, D.
Editor(s) Brennan, L.
Binney, W.
Parker, L.
Aleti, T.
Nguyen, D.
Publication date 2014
Chapter number 16
Total chapters 26
Start page 181
End page 198
Total pages 18
Publisher Edward Elgar
Place of Publication Cheltenham, England
ISBN 1782548149
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2014, Edgar Elgar
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