Social change models in social marketing

Brennan,L, Binney,WW, Parker,L, Aleti,T and Nguyen,D 2014, Social change models in social marketing. In Brennan,L, Binney,W, Parker,L, Aleti,T and Nguyen,D (ed), , Edward Elgar, Cheltenham, United Kingdom, pp.279-316.

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Title Social change models in social marketing
Author(s) Brennan,L
Editor(s) Brennan,L
Publication date 2014
Chapter number 23
Total chapters 26
Start page 279
End page 316
Total pages 448
Publisher Edward Elgar
Place of Publication Cheltenham, United Kingdom
Summary 'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
ISBN 1782548149
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2014, Edward Elgar
Persistent URL

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Business School
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