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Social marketing and behaviour change : where to from here?

Brennan,L, Binney,WW, Parker,L, Aleti,T and Nguyen,D 2014, Social marketing and behaviour change : where to from here?. In Brennan,L, Binney,W, Parker,L, Aleti,T and Nguyen,D (ed), Social Marketing and Behaviour Change, Edward Elgar, Cheltenham, United Kingdom, pp.331-335.

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Title Social marketing and behaviour change : where to from here?
Author(s) Brennan,L
Binney,WW
Parker,L
Aleti,T
Nguyen,D
Title of book Social Marketing and Behaviour Change
Editor(s) Brennan,L
Binney,W
Parker,L
Aleti,T
Nguyen,D
Publication date 2014
Chapter number 26
Total chapters 26
Start page 331
End page 335
Total pages 448
Publisher Edward Elgar
Place of Publication Cheltenham, United Kingdom
Summary 'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
ISBN 1782548149
9781782548140
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2014, Edward Elgar
Persistent URL http://hdl.handle.net/10536/DRO/DU:30071667

Document type: Book Chapter
Collection: Deakin Graduate School of Business
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