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Unhealthy food, integrated marketing communication and power: a critical analysis

Jackson, Michaela, Harrison, Paul, Swinburn, Boyd and Lawrence, Mark 2014, Unhealthy food, integrated marketing communication and power: a critical analysis, Critical public health, vol. 24, no. 4, pp. 489-505, doi: 10.1080/09581596.2013.878454.

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Title Unhealthy food, integrated marketing communication and power: a critical analysis
Author(s) Jackson, Michaela
Harrison, Paul
Swinburn, Boyd
Lawrence, MarkORCID iD for Lawrence, Mark orcid.org/0000-0001-6899-3983
Journal name Critical public health
Volume number 24
Issue number 4
Start page 489
End page 505
Publisher Taylor and Francis
Place of publication Abingdon, England
Publication date 2014
ISSN 0958-1596
1469-3682
Keyword(s) childhood obesity
food marketing
integrated marketing communication (IMC)
power
public health nutrition
Summary Public health advocates have repeatedly highlighted parallels between food marketing and childhood obesity. Yet existing literature has not explored the connection between the promotion of unhealthy foods and beverages, certain characteristics of integrated marketing communication (IMC) and the power of multinational food and beverage companies. This is problematic because IMC represents the dominant marketing paradigm in use today. This article draws on critical theory and literature from across public health, marketing, business and related fields. By focusing on macro-level antecedents and interactions, this discussion highlights a previously unarticulated dimension of the promotion of unhealthy foods and beverages to children and adolescents. In doing so, this discussion aims to generate greater recognition of the broader environmental circumstances and processes that surround food marketing tactics and their consequences for public health nutrition. This perspective will also contribute to an expanded understanding of unhealthy food marketing and its unintended consequences, among an audience of nutrition, public health and policy communities.
Language eng
DOI 10.1080/09581596.2013.878454
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
Socio Economic Objective 920411 Nutrition
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30072359

Document type: Journal Article
Collection: Deakin Graduate School of Business
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