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Parent and child interactions with two contrasting anti-obesity advertising campaigns : a qualitative analysis

Thomas, Samantha L., Olds, Timothy, Pettigrew, Simone, Yeatman, Heather, Hyde, Jim and Dragovic, Christine 2014, Parent and child interactions with two contrasting anti-obesity advertising campaigns : a qualitative analysis, BMC Public Health, vol. 14, pp. 1-11.

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Title Parent and child interactions with two contrasting anti-obesity advertising campaigns : a qualitative analysis
Author(s) Thomas, Samantha L.ORCID iD for Thomas, Samantha L. orcid.org/0000-0003-1427-7775
Olds, Timothy
Pettigrew, Simone
Yeatman, Heather
Hyde, Jim
Dragovic, Christine
Journal name BMC Public Health
Volume number 14
Start page 1
End page 11
Total pages 11
Publisher BioMed Central
Place of publication London, Eng.
Publication date 2014-02-11
ISSN 1471-2458
Keyword(s) Children
Mass media campaigns
Obesity
Parents
Science & Technology
Life Sciences & Biomedicine
Public, Environmental & Occupational Health
PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH, SCI
MASS-MEDIA CAMPAIGNS
PUBLIC-HEALTH
OBESE ADULTS
PREVALENCE
OVERWEIGHT
CONSUMPTION
AUSTRALIA
Summary Social marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the issue of obesity. While social advertising has the potential to effectively communicate information about obesity, some argue that the current framing and delivery of these campaigns are ineffective, and may cause more harm than good.
Language eng
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
Socio Economic Objective 920411 Nutrition
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, BioMed Central
Free to Read? Yes
Use Rights Creative Commons Attribution licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30072552

Document type: Journal Article
Collections: Population Health
Open Access Collection
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.