Media targets: When a spark in social media develops into a mainstream media storm

Hess, Kristy and Waller, Lisa 2015, Media targets: When a spark in social media develops into a mainstream media storm. In Sheehan, Mark and Quinn-Allan, Deirdre (ed), Crisis Communication in a Digital World, Cambridge University Press, Cambridge, Eng., pp.94-105.

Attached Files
Name Description MIMEType Size Downloads

Title Media targets: When a spark in social media develops into a mainstream media storm
Author(s) Hess, Kristy
Waller, LisaORCID iD for Waller, Lisa
Title of book Crisis Communication in a Digital World
Editor(s) Sheehan, Mark
Quinn-Allan, Deirdre
Publication date 2015
Chapter number 7
Total chapters 12
Start page 94
End page 105
Total pages 12
Publisher Cambridge University Press
Place of Publication Cambridge, Eng.
Keyword(s) journalism
public relations and social media
Summary This chapter investigates how public relations professionals can best manage social media crises of high interest to mainstream news media. It explores this question through a a case study of mass market retailer Target's 2012 media crisis over its fashions for girls aged 7-14. The case offers insights on the importance of monitoring social media and being prepared to step in and speak up in order to steer the public conversation that now takes place across multiple platforms
ISBN 1107678234
Language eng
Indigenous content off
Field of Research 190301 Journalism Studies
200101 Communication Studies
Socio Economic Objective 970120 Expanding Knowledge in Language
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
ERA Research output type B Book chapter
Copyright notice ©2015, Cambridge University Press
Persistent URL

Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 191 Abstract Views, 12 File Downloads  -  Detailed Statistics
Created: Thu, 30 Apr 2015, 10:38:49 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact