Media targets: When a spark in social media develops into a mainstream media storm Hess, Kristy and Waller, Lisa 2015, Media targets: When a spark in social media develops into a mainstream media storm. In Sheehan, Mark and Quinn-Allan, Deirdre (ed), Crisis Communication in a Digital World, Cambridge University Press, Cambridge, Eng., pp.94-105. Attached Files Name Description MIMEType Size Downloads Title Media targets: When a spark in social media develops into a mainstream media storm Author(s) Hess, Kristy Waller, Lisa orcid.org/0000-0002-2689-8010 Title of book Crisis Communication in a Digital World Editor(s) Sheehan, Mark Quinn-Allan, Deirdre Publication date 2015 Chapter number 7 Total chapters 12 Start page 94 End page 105 Total pages 12 Publisher Cambridge University Press Place of Publication Cambridge, Eng. Keyword(s) journalism public relations and social media Summary This chapter investigates how public relations professionals can best manage social media crises of high interest to mainstream news media. It explores this question through a a case study of mass market retailer Target's 2012 media crisis over its fashions for girls aged 7-14. The case offers insights on the importance of monitoring social media and being prepared to step in and speak up in order to steer the public conversation that now takes place across multiple platforms ISBN 1107678234 9781107678231 Language eng Indigenous content off Field of Research 190301 Journalism Studies 200101 Communication Studies Socio Economic Objective 970120 Expanding Knowledge in Language HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin ERA Research output type B Book chapter Copyright notice ©2015, Cambridge University Press Persistent URL http://hdl.handle.net/10536/DRO/DU:30072834 Document type: Book Chapter Collections: Faculty of Arts and Education School of Communication and Creative Arts Related Links Link Description   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 30 Apr 2015, 10:38:49 EST Fri, 01 May 2015, 05:04:09 EST Thu, 21 May 2015, 06:08:32 EST Mon, 25 May 2015, 16:51:11 EST Mon, 25 May 2015, 16:53:19 EST Tue, 26 May 2015, 10:51:57 EST Mon, 01 Jun 2015, 12:07:40 EST Tue, 07 Jul 2015, 08:48:16 EST Mon, 05 Oct 2015, 15:08:58 EST Tue, 06 Oct 2015, 07:35:50 EST Fri, 29 Jan 2016, 08:42:19 EST Tue, 26 Jul 2016, 13:41:26 EST Tue, 26 Jul 2016, 13:46:15 EST Tue, 26 Jul 2016, 13:50:41 EST Tue, 26 Jul 2016, 14:03:18 EST Wed, 12 Oct 2016, 13:45:06 EST Wed, 01 Mar 2017, 07:07:09 EST Wed, 15 Jul 2020, 10:06:11 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 152 Abstract Views, 12 File Downloads  -  Detailed Statistics Created: Thu, 30 Apr 2015, 10:38:49 EST

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