Media targets: When a spark in social media develops into a mainstream media storm
Hess, Kristy and Waller, Lisa 2015, Media targets: When a spark in social media develops into a mainstream media storm. In Sheehan, Mark and Quinn-Allan, Deirdre (ed), Crisis Communication in a Digital World, Cambridge University Press, Cambridge, Eng., pp.94-105.
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Title
Media targets: When a spark in social media develops into a mainstream media storm
This chapter investigates how public relations professionals can best manage social media crises of high interest to mainstream news media. It explores this question through a a case study of mass market retailer Target's 2012 media crisis over its fashions for girls aged 7-14. The case offers insights on the importance of monitoring social media and being prepared to step in and speak up in order to steer the public conversation that now takes place across multiple platforms
ISBN
1107678234 9781107678231
Language
eng
Indigenous content
off
Field of Research
190301 Journalism Studies 200101 Communication Studies
Socio Economic Objective
970120 Expanding Knowledge in Language
HERDC Research category
BN Other book chapter, or book chapter not attributed to Deakin
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