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Making intellectual room for persona studies: a new consciousness and a shifted perspective

Marshall, P. David and Barbour, Kim 2015, Making intellectual room for persona studies: a new consciousness and a shifted perspective, Persona studies, vol. 1, no. 1, pp. 1-12.

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Title Making intellectual room for persona studies: a new consciousness and a shifted perspective
Author(s) Marshall, P. David
Barbour, Kim
Journal name Persona studies
Volume number 1
Issue number 1
Start page 1
End page 12
Total pages 12
Publisher Deakin University
Place of publication Melbourne, Vic.
Publication date 2015-04-30
Keyword(s) Persona Studies
Persona
identity
public self
online culture
history
Summary It is an enormously difficult—and perhaps impossible, but ultimately important—task to comprehensively define the contemporary moment through a particular concept. This introduction and this journal make the claim that both in a pervasive way and to a pandemic extent, there is enormous activity and energy in the production, construction, and exhibition of personas. Something quite extraordinary has shifted over the last twenty years that has led to this intensive focus on constructing strategic masks of identity. The catalyst is the development of online culture and its invocation to personalize the expression of a public self—essentially a persona—regularly and incessantly. This culture of producing and monitoring our public selves is the focus of this journal as online culture blends with everyday culture and leads to an insistent proliferation of personas for both presentation and for strategic purposes in order to manage very new notions of value and reputation. The task of investigating persona is complex, and is dependent on connections and intersections across an array of disciplines. This journal and the field of Persona Studies is designed to serve as a site for this essential work of comprehending, analysing, and critiquing persona, and to allow disciplines to intersect, exchange ideas, and debate the play of persona historically and in contemporary culture.
Language eng
Field of Research 200101 Communication Studies
200102 Communication Technology and Digital Media Studies
200104 Media Studies
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2015
Copyright notice ©2015, Deakin University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30072974

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.