Market environment, assortment policy, and performance of small retailers

Cadeaux, Jack and Dubelaar, Chris 2012, Market environment, assortment policy, and performance of small retailers, Australasian marketing journal, vol. 20, no. 4, pp. 250-259, doi: 10.1016/j.ausmj.2012.05.013.

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Title Market environment, assortment policy, and performance of small retailers
Author(s) Cadeaux, Jack
Dubelaar, Chris
Journal name Australasian marketing journal
Volume number 20
Issue number 4
Start page 250
End page 259
Total pages 10
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2012-11
ISSN 1441-3582
Keyword(s) Market environment
Assortment Store performance
Survey Small retailers
Summary This study surveys small retail pharmacies to examine the relationship between managers’ perceptions oflocal market environments, their stated assortment policies, and their reported performance levels for alarge product category. Managers report wider assortments when market diversity and market munificenceare high. In turn, wider assortments have a positive effect on reported relative category salesand stock. In addition, market uncertainty has a direct negative effect on reported margins. This studycontrols for both store space as well as the potential direct performance effects of the local market environmentfaced by small retailers.
Language eng
DOI 10.1016/j.ausmj.2012.05.013
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2012, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073097

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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