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The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities

Newton, Joshua D., Klein, Ruth, Bauman, Adrian, Newton, Fiona J., Mahal, Ajay, Gilbert, Kara, Piterman, Leon, Ewing, Michael T., Donovan, Robert J. and Smith, Ben J. 2015, The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities, BMC public health, vol. 15, no. 403, pp. 1-9, doi: 10.1186/s12889-015-1735-0.

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Title The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities
Author(s) Newton, Joshua D.ORCID iD for Newton, Joshua D. orcid.org/0000-0002-7892-361X
Klein, Ruth
Bauman, Adrian
Newton, Fiona J.
Mahal, Ajay
Gilbert, Kara
Piterman, Leon
Ewing, Michael T.
Donovan, Robert J.
Smith, Ben J.
Journal name BMC public health
Volume number 15
Issue number 403
Start page 1
End page 9
Total pages 9
Publisher BMC Public Health
Place of publication London, Eng.
Publication date 2015-04-18
ISSN 1471-2458
Keyword(s) Health behaviour
Intervention trial
Physical activity
Physical environment
Social marketing
Science & Technology
Life Sciences & Biomedicine
Public, Environmental & Occupational Health
CUSTOMER RELATIONSHIP MANAGEMENT
HEALTH
DETERMINANTS
EXERCISE
ADULTS
INFORMATION
ENVIRONMENT
VALIDATION
RECREATION
BEHAVIOR
Summary BACKGROUND: Physical activity is associated with a host of health benefits, yet many individuals do not perform sufficient physical activity to realise these benefits. One approach to rectifying this situation is through modifying the built environment to make it more conducive to physical activity, such as by building walking tracks or recreational physical activity facilities. Often, however, modifications to the built environment are not connected to efforts aimed at encouraging their use. The purpose of the Monitoring and Observing the Value of Exercise (MOVE) study is to evaluate the effectiveness of two interventions designed to encourage the ongoing use of a new, multi-purpose, community-based physical activity facility. METHODS/DESIGN: A two-year, randomised controlled trial with yearly survey points (baseline, 12 months follow-up, 24 months follow-up) will be conducted among 1,300 physically inactive adult participants aged 18-70 years. Participants will be randomly assigned to one of three groups: control, intervention 1 (attendance incentives), or intervention 2 (attendance incentives and tailored support following a model based on customer relationship management). Primary outcome measures will include facility usage, physical activity participation, mental and physical wellbeing, community connectedness, social capital, friendship, and social support. Secondary outcome measures will include stages of change for facility usage and social cognitive decision-making variables. DISCUSSION: This study will assess whether customer relationship management systems, a tool commonly used in commercial marketing settings, can encourage the ongoing use of a physical activity facility. Findings may also indicate the population segments among which the use of such systems are most effective, as well as their cost-effectiveness. TRIAL REGISTRATION: Australian New Zealand Clinical Trials Registry: ACTRN12615000012572 (registered 9 January 2015).
Language eng
DOI 10.1186/s12889-015-1735-0
Field of Research 150505 Marketing Research Methodology
Socio Economic Objective 920401 Behaviour and Health
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, BMC Public Health
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073151

Document type: Journal Article
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.