The impact of brand strength on satisfaction, loyalty and WOM: an empirical examination in the higher education sector

Casidy, Riza and Wymer, Walter 2015, The impact of brand strength on satisfaction, loyalty and WOM: an empirical examination in the higher education sector, Journal of brand management, vol. 22, no. 2, pp. 117-135.

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Title The impact of brand strength on satisfaction, loyalty and WOM: an empirical examination in the higher education sector
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Wymer, Walter
Journal name Journal of brand management
Volume number 22
Issue number 2
Start page 117
End page 135
Total pages 19
Publisher Springer
Publication date 2015-04
ISSN 1479-1803
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Palgrave Macmillan
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073160

Document type: Journal Article
Collection: School of Management and Marketing
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Citation counts: TR Web of Science Citation Count  Cited 11 times in TR Web of Science
Scopus Citation Count Cited 13 times in Scopus
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