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The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector

Casidy,R and Wymer,W 2015, The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector, Journal of Brand Management.

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Title The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
Author(s) Casidy,RORCID iD for Casidy,R orcid.org/0000-0002-6836-245X
Wymer,W
Journal name Journal of Brand Management
Publisher Palgrave Macmillan
Publication date 2015-04
ISSN 1479-1803
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Palgrave Macmillan
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073160

Document type: Journal Article
Collection: School of Management and Marketing
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Created: Mon, 11 May 2015, 12:39:05 EST

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