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The social status of health message endorsers influences the health intentions of the powerless

Newton, Joshua D., Wong, Jimmy and Newton, Fiona J. 2015, The social status of health message endorsers influences the health intentions of the powerless, Journal of Advertising, vol. 44, no. 2, pp. 151-160, doi: 10.1080/00913367.2015.1018464.

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Title The social status of health message endorsers influences the health intentions of the powerless
Author(s) Newton, Joshua D.
Wong, Jimmy
Newton, Fiona J.
Journal name Journal of Advertising
Volume number 44
Issue number 2
Start page 151
End page 160
Total pages 10
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2015
ISSN 1557-7805
Language eng
DOI 10.1080/00913367.2015.1018464
Field of Research 150502 Marketing Communications
Socio Economic Objective 920205 Health Education and Promotion
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, American Academy of Advertising
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073209

Document type: Journal Article
Collection: School of Management and Marketing
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Citation counts: TR Web of Science Citation Count  Cited 3 times in TR Web of Science
Scopus Citation Count Cited 3 times in Scopus
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Created: Tue, 12 May 2015, 14:51:21 EST

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