You are not logged in.

Demographic and psychographic associations of consumer intentions to purchase healthier food products

Burton,M, Wang,WC and Worsley,A 2015, Demographic and psychographic associations of consumer intentions to purchase healthier food products, Preventive Medicine Reports, vol. 2, pp. 21-26, doi: 10.1016/j.pmedr.2014.11.006.

Attached Files
Name Description MIMEType Size Downloads

Title Demographic and psychographic associations of consumer intentions to purchase healthier food products
Author(s) Burton,M
Wang,WCORCID iD for Wang,WC orcid.org/0000-0003-4287-1704
Worsley,A
Journal name Preventive Medicine Reports
Volume number 2
Start page 21
End page 26
Publisher Elsevier Inc.
Publication date 2015-01
ISSN 2211-3355
Keyword(s) Australia
EDNP foods
Food concerns
Purchasing intentions
Survey
Summary Objective: This study investigated the associations of nutrition concerns, demographics, universalism (community oriented) values, perceived control over personal health and food buying, and perceived influence over the food system with intentions to purchase low fat, sugar and salt (LFSS) food products. Methods: A national online survey of 2204 Australian consumers administered in November 2011. Structural equation modeling was used to examine associations of LFSS purchasing intentions with demographic, values, perceived control, and influence factors. Results: Nutrition concern, perceived influence over the food system, and universalism values were key predictors of LFSS purchasing intentions. Almost two thirds (64.6%) of the variance associated with LFSS purchasing was explained by the structural equation model. Conclusion: Communication programs which focus on universalism values, nutrition concern and perceived influence over the food system are likely to increase LFSS purchasing and perhaps reduce the demand for energy dense, nutrient poor foods.
Language eng
DOI 10.1016/j.pmedr.2014.11.006
Field of Research 111099 Nursing not elsewhere classified
Socio Economic Objective 920210 Nursing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073214

Document type: Journal Article
Collection: School of Exercise and Nutrition Sciences
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 1 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 132 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Tue, 12 May 2015, 15:54:32 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.