Uncovering multiple champion roles in implementing new-technology ventures

Gupta, Samir, Cadeaux, Jack and Dubelaar, Chris 2006, Uncovering multiple champion roles in implementing new-technology ventures, Journal of business research, vol. 59, no. 5, pp. 549-563, doi: 10.1016/j.jbusres.2006.01.003.

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Title Uncovering multiple champion roles in implementing new-technology ventures
Author(s) Gupta, Samir
Cadeaux, Jack
Dubelaar, Chris
Journal name Journal of business research
Volume number 59
Issue number 5
Start page 549
End page 563
Total pages 15
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2006-05
ISSN 0148-2963
Keyword(s) Network champions
Product champions
Creation champion
Implementation champion
Creation process modeling
New venture
B2B e-market firm
Summary This article reports the findings of a field study of a new venture electronic network enterprise from a business-to-business perspective. Network theory and the literatures of process innovation management and strategic marketing are used to generate theory about how new venture electronic network enterprises are created, and the roles champions play in their creation. Network champion roles and their relationships with other network participants are not well understood. The case study reveals how (a) network champions have both direct and indirect involvement in creating and commercializing new venture electronic networks, (b) champions within the venture rather than network champions strategically encourage or discourage supplier and buyer firms in joining, and (c) the accumulated knowledge of all champions, rather than the network champion alone, enhances successful implemented strategies. The findings provide researchers with a theoretical understanding of the role of the network champion in creating new ventures. Network champions filling multiple roles appear necessary for the successful creation of new hightech ventures.
Language eng
DOI 10.1016/j.jbusres.2006.01.003
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2006, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073258

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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