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Measuring retail productivity What really matters?

Dubelaar, Chris, Bhargava, Mukesh and Ferrarin, David 2002, Measuring retail productivity What really matters?, Journal of business research, vol. 55, no. 5, pp. 417-426, doi: 10.1016/S0148-2963(00)00160-0.

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Title Measuring retail productivity What really matters?
Author(s) Dubelaar, Chris
Bhargava, Mukesh
Ferrarin, David
Journal name Journal of business research
Volume number 55
Issue number 5
Start page 417
End page 426
Total pages 10
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2002-05
ISSN 0148-2963
Keyword(s) Productivity
Retailing
Modeling
Summary Retail productivity measurement has commonly used ratios of outputs, such as sales, and input factors like capital and labour to measuredifferent facets of productivity. However, these store-specific ratios are also likely to be influenced by other context-specific factors affectingthe reliability and validity of these measures. This paper contributes to the research on productivity measurement by developing and testing acomposite set of measures for retail productivity including exogenous factors. The empirical work is based on pharmacists in New Zealand(354) and Australia (336) using an instrument that is pretested in Canada (74) for both its external and internal validity. The data wereanalysed using LISREL to create comprehensive models of the relationships between and among the identified productivity factors. Thestudy revealed that some competitive factors and demand-related factors play a significant role in the productivity of the stores in both NewZealand and Australia. This implies that correct measurement of retail productivity must include exogenous factors to be accurate. Thetheoretical and managerial implications of these results are discussed.
Language eng
DOI 10.1016/S0148-2963(00)00160-0
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2002, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073298

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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