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The equalization price: a measure of consumer-perceived brand equity

Swait́, Joffre, Erdem, Tulin, Louviere, Jordan and Dubelaar, Chris 1993, The equalization price: a measure of consumer-perceived brand equity, International journal of research in marketing, vol. 10, no. 1, pp. 23-45, doi: 10.1016/0167-8116(93)90031-S.

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Title The equalization price: a measure of consumer-perceived brand equity
Author(s) Swait́, Joffre
Erdem, Tulin
Louviere, Jordan
Dubelaar, Chris
Journal name International journal of research in marketing
Volume number 10
Issue number 1
Start page 23
End page 45
Total pages 23
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 1993-03
ISSN 0167-8116
Language eng
DOI 10.1016/0167-8116(93)90031-S
Field of Research 150504 Marketing Measurement
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1993, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073325

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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