Expert systems: the cold fusion of marketing?

Dubelaar, Chris, Finlay, Paul N. and Taylor, David 1991, Expert systems: the cold fusion of marketing?, Journal of marketing management, vol. 7, no. 4, pp. 371-382, doi: 10.1080/0267257X.1991.9964165.

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Title Expert systems: the cold fusion of marketing?
Author(s) Dubelaar, Chris
Finlay, Paul N.
Taylor, David
Journal name Journal of marketing management
Volume number 7
Issue number 4
Start page 371
End page 382
Total pages 12
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 1991
ISSN 0267-257X
1472-1376
Language eng
DOI 10.1080/0267257X.1991.9964165
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1991, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073326

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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