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How website design options affect content prominence: a literature-derived framework applied to SME websites

Parker, Craig M., Bellucci, Emilia, Torlina, Luba, Zutshi, Ambika and Fraunholz, Bardo 2015, How website design options affect content prominence: a literature-derived framework applied to SME websites, Journal of Internet Commerce, vol. 14, no. 2, pp. 139-176, doi: 10.1080/15332861.2014.1000079.

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Title How website design options affect content prominence: a literature-derived framework applied to SME websites
Author(s) Parker, Craig M.ORCID iD for Parker, Craig M. orcid.org/0000-0003-3785-8142
Bellucci, EmiliaORCID iD for Bellucci, Emilia orcid.org/0000-0002-7962-411X
Torlina, Luba
Zutshi, AmbikaORCID iD for Zutshi, Ambika orcid.org/0000-0002-0982-5303
Fraunholz, BardoORCID iD for Fraunholz, Bardo orcid.org/0000-0002-5970-9132
Journal name Journal of Internet Commerce
Volume number 14
Issue number 2
Start page 139
End page 176
Total pages 38
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2015
ISSN 1533-2861
1533-287X
Keyword(s) literature consolidation,
small and medium enterprises (SMES),
website content prominence framework
Summary The literature offers a fragmented view of design options with thepotential to affect the prominence of selected content (e.g., privacyinformation) on organizational websites. This article contributesto knowledge by consolidating the design options into a singleframework. It argues that future research should consider howthe design options in combination, not just individually, can affectcontent prominence. The article summarizes the types of qualitativeand quantitative studies needed to apply and extend the framework.It presents an example qualitative study showing how theframework can be applied to, and extended by, examining the prominence of ecologically sustainable practices (i.e., green content)on small and medium enterprise websites. The example studyemphasizes the value of the framework by illustrating how contentprominence may vary depending on interrelationships betweendesign options. The article finally offers suggestions on how practitioners and developers can use the framework when making website design decisions.
Language eng
DOI 10.1080/15332861.2014.1000079
Field of Research 080609 Information Systems Management
150314 Small Business Management
Socio Economic Objective 950402 Business Ethics
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073437

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