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A virtuous circle: the positive evaluation phenomenon in arts audience research

Johanson, Katya and Glow, Hilary 2015, A virtuous circle: the positive evaluation phenomenon in arts audience research, Participations, vol. 12, no. 1, pp. 254-270.

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Title A virtuous circle: the positive evaluation phenomenon in arts audience research
Author(s) Johanson, KatyaORCID iD for Johanson, Katya orcid.org/0000-0001-7332-4645
Glow, HilaryORCID iD for Glow, Hilary orcid.org/0000-0001-9388-8317
Journal name Participations
Volume number 12
Issue number 1
Start page 254
End page 270
Total pages 17
Publisher University of Aberystwyth
Place of publication Aberystwyth, Scotland
Publication date 2015-05
ISSN 1749-8716
Keyword(s) audience evaluation
arts impact
arts advocacy
theatre
Summary Arts impact evaluation is the subject of widespread criticism, ranging from a detailed critique of methodology to a wholesale rejection of the very purpose of the endeavour. In particular, it is often identified that audience evaluations are almost always positive. Yet whatever the critique, arts impact evaluation is becoming more and not less prevalent as a condition of public and philanthropic funding. This article explores both the methodologicaland conceptual problems that contribute to the perceived positive characterof social impact research, in two parts: (1) an investigation of the critical literature on audience evaluation, particularly in relation to the argument that evaluation is inevitably positive and as such leads to a confusion between the goals of evaluation and arts advocacy; (2) a reflection on our practices as audience researchers in the performing arts and the practical factors that contribute to the dominance of the positive in audience evaluation.
Language eng
Field of Research 200203 Consumption and Everyday Life
Socio Economic Objective 950105 The Performing Arts (incl. Theatre and Dance)
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, University of Aberystwyth
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073774

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.