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SME stakeholder relationship descriptions in website CSR communications

Parker,CM, Bellucci,E, Zutshi,A, Torlina,L and Fraunholz,B 2015, SME stakeholder relationship descriptions in website CSR communications, Social Responsibility Journal, vol. 11, no. 2, pp. 364-386, doi: 10.1108/SRJ-09-2013-0114.

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Title SME stakeholder relationship descriptions in website CSR communications
Author(s) Parker,CMORCID iD for Parker,CM orcid.org/0000-0003-3785-8142
Bellucci,EORCID iD for Bellucci,E orcid.org/0000-0002-7962-411X
Zutshi,AORCID iD for Zutshi,A orcid.org/0000-0002-0982-5303
Torlina,L
Fraunholz,BORCID iD for Fraunholz,B orcid.org/0000-0002-5970-9132
Journal name Social Responsibility Journal
Volume number 11
Issue number 2
Start page 364
End page 386
Publisher Emerald Group Publishing Limited
Publication date 2015-06
ISSN 1747-1117
Keyword(s) CSR
Websites
Corporate social responsibility
Environmental responsibility
Stakeholder theory
Small and medium enterprises
Summary Purpose – The aim of this paper is to report on an exploratory, qualitative study of how small and medium enterprises (SMEs) describe their firm’s relationships with or impact on stakeholders when communicating corporate social responsibility (CSR) on their websites. Design/methodology/approach – Qualitative content analysis was conducted on 22 Australian SME websites from the information media and telecommunications sector. Stakeholder theory was used as the basis for analysis. Findings – An important aspect of CSR communication is reporting the firm’s relationships with stakeholders such as society/communities, ecological environment, employees, customers and suppliers. This paper provides insights into how these relationships are manifested in SME website communications. For example, three-way relationships between the firm and stakeholders were described on some websites, but few explained the impact of their CSR on stakeholders. Research limitations/implications – This study concentrated on identifying the CSR communication on websites from one industry sector in Australia. These limitations provide the basis for future research to explore and compare CSR communication on websites by SMEs from other industry sectors and countries. Practical implications – The findings offer SME owner-managers ideas on different ways they can incorporate details of stakeholder relationships in CSR website communications. Originality/value – There has been little research on how SMEs use channels such as websites to communicate CSR. This paper addresses this gap in knowledge by providing insights into how SMEs describe stakeholder relationships in CSR website communications.
DOI 10.1108/SRJ-09-2013-0114
Field of Research 080609 Information Systems Management
150314 Small Business Management
Socio Economic Objective 950402 Business Ethics
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Emerald Group Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073804

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.