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Impact of interactivity on the stickiness of online gift stores

Dubelaar, Chris, Leong, Mark and Alpert, Frank 2003, Impact of interactivity on the stickiness of online gift stores, Journal of Asia Pacific marketing, vol. 2, no. 2, pp. 22-41.

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Title Impact of interactivity on the stickiness of online gift stores
Author(s) Dubelaar, Chris
Leong, Mark
Alpert, Frank
Journal name Journal of Asia Pacific marketing
Volume number 2
Issue number 2
Start page 22
End page 41
Total pages 20
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2003
ISSN 1475-7699
Language eng
Field of Research 150501 Consumer-Oriented Product Or Service Development
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073871

Document type: Journal Article
Collections: Open Access Collection
Department of Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.