Reconciling diverse measures of performance: a conceptual framework and test of a methodology

Bhargava, Mukesh, Dubelaar, Chris and Ramaswami, Sridhar 1994, Reconciling diverse measures of performance: a conceptual framework and test of a methodology, Journal of business research, vol. 31, no. 2-3, October-November, pp. 235-246, doi: 10.1016/0148-2963(94)90087-6.

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Title Reconciling diverse measures of performance: a conceptual framework and test of a methodology
Author(s) Bhargava, Mukesh
Dubelaar, Chris
Ramaswami, Sridhar
Journal name Journal of business research
Volume number 31
Issue number 2-3
Season October-November
Start page 235
End page 246
Total pages 12
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 1994
ISSN 0148-2963
Language eng
DOI 10.1016/0148-2963(94)90087-6
Field of Research 150504 Marketing Measurement
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1994, Elsevier Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30073872

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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