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Invasion from the skies

Rodrigues, Usha 1998, Invasion from the skies, Australian studies in journalism, vol. 7, pp. 136-163.

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Title Invasion from the skies
Author(s) Rodrigues, UshaORCID iD for Rodrigues, Usha orcid.org/0000-0003-4688-4625
Journal name Australian studies in journalism
Volume number 7
Start page 136
End page 163
Total pages 27
Publisher University of Queensland
Place of publication Brisbane, Qld.
Publication date 1998-06-08
ISSN 1038-6130
Keyword(s) Television
India
Satellite television
Indian media
Journalism
New media technology
Summary Increased competition and shrinking budgets have forced public service broadcasters around the world to reconsider their role. Doordarshan, India’s public service television network, shares the problems faced by its counterparts in more developed countries. Although it continues to enjoy the luxury of being the only television network broadcasting its programs from within national boundaries, it has had to change its policies and programming to compete with foreign television channels including Murdoch’s Star TV. However, it is the Indian audience that has benefited most from this competition from the skies in the form of improved quality and quantity of programs. This paper reports on an audience survey carried out in India earlier this year to gauge television viewers’ perception of these benefits. The paper also gives background on the developments in thetelevision industry in India.
Language eng
Field of Research 190301 Journalism Studies
Socio Economic Objective 950204 The Media
Copyright notice ©1998, University of Queensland
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30074038

Document type: Journal Article
Collections: Faculty of Arts and Education
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.