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Introduction: celebrity in the digital era: a new public intimacy

Marshall, P. David 2014, Introduction: celebrity in the digital era: a new public intimacyCelebrity and power: fame in contemporary culture, University of Minnesota Press, Minneapolis, Minn., pp.xi-lxvi.

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Title Introduction: celebrity in the digital era: a new public intimacy
Author(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
Title of book Celebrity and power: fame in contemporary culture
Publication date 2014
Total chapters 13
Start page xi
End page lxvi
Total pages 35
Publisher University of Minnesota Press
Place of Publication Minneapolis, Minn.
Keyword(s) Celebrity
media
popular culture
political culture
persona
persona studies
online culture
public personalities
digital intimacy
Summary This chapter traces the development of the study of celebrity over the last 15 years since the original publication of the book Celebrity and Power. Through a study of the way that celebrity has been studied in a variety of disciplines from literature and politics to gender studies and history, the chapter brings up to date the scholarship and thinking about public personalities. It builds an argument that a new approach has to now be taken to study the pervasive presence and exhibition of the public self through online culture and social media. The study of persona and Persona Studies identifies this new direction in the general public and branded self that is emerging as a strategic presentation in the contemporary moment that has emerged from celebrity culture.
ISBN 9780816695621
Edition 2nd edition
Language eng
Field of Research 0 Not Applicable
Socio Economic Objective 0 Not Applicable
HERDC Research category B1 Book chapter
Copyright notice ©2014, University of Minnesota Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30074792

Document type: Book Chapter
Collection: Faculty of Arts and Education
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