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Book review: marketing and public relations for museums, galleries, cultural and heritage attractions

Demetrious, Kristin 2012, Book review: marketing and public relations for museums, galleries, cultural and heritage attractions, International journal of arts management, vol. 14, no. 2, Winter, pp. 68-69.

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Title Book review: marketing and public relations for museums, galleries, cultural and heritage attractions
Author(s) Demetrious, Kristin
Journal name International journal of arts management
Volume number 14
Issue number 2
Season Winter
Start page 68
End page 69
Total pages 2
Publisher Ecole des Hautes Etudes Commerciales
Place of publication Montreal, Canada
Publication date 2012-12-01
ISSN 1480-8986
Keyword(s) Arts & Humanities
Social Sciences
Humanities, Multidisciplinary
Management
Arts & Humanities - Other Topics
Business & Economics
Summary  The article reviews the book "Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions," by Ylva French and Sue Runyard.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C4.1 Letter or note
Copyright notice ©2012, Ecole des Hautes Etudes Commerciales
Persistent URL http://hdl.handle.net/10536/DRO/DU:30075144

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.