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Linking fashion consciousness with Gen Y attitude towards prestige brands

Casidy, Riza, Nuryana, AN and Hati, SRH 2015, Linking fashion consciousness with Gen Y attitude towards prestige brands, Asia Pacific Journal of Marketing and Logistics, vol. 27, no. 3, pp. 406-420, doi: 10.1108/APJML-09-2014-0136.

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Title Linking fashion consciousness with Gen Y attitude towards prestige brands
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Nuryana, AN
Hati, SRH
Journal name Asia Pacific Journal of Marketing and Logistics
Volume number 27
Issue number 3
Start page 406
End page 420
Total pages 15
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 2015
ISSN 1355-5855
1746-5656
Keyword(s) Fashion consciousness
Fashion marketing
Indonesia
Luxury items
Prestige brands
Self-congruity
Language eng
DOI 10.1108/APJML-09-2014-0136
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
1507 Transportation And Freight Services
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2015, Emerald Group Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30075339

Document type: Journal Article
Collection: Department of Marketing
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