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Perceived egregiousness and boycott intensity: Evidence from the BP deepwater horizon oil spill

Wang, Zhongmin, Lee, Alvin and Polonsky, Michael 2014, Perceived egregiousness and boycott intensity: Evidence from the BP deepwater horizon oil spill, in Alliance for Research on Corporate Sustainability Conference at Cornell (Annual Conference) Proceedings, Alliance for Research on Corporate Sustainability Conference at Cornell, [Ithica, N.Y.], pp. 1-20.

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Title Perceived egregiousness and boycott intensity: Evidence from the BP deepwater horizon oil spill
Author(s) Wang, Zhongmin
Lee, Alvin
Polonsky, Michael
Conference name Alliance for Research on Corporate Sustainability. Conference (2014 : Ithica, New York)
Conference location Ithica, New York
Conference dates 7-9 May. 2014
Title of proceedings Alliance for Research on Corporate Sustainability Conference at Cornell (Annual Conference) Proceedings
Publication date 2014
Start page 1
End page 20
Total pages 20
Publisher Alliance for Research on Corporate Sustainability Conference at Cornell
Place of publication [Ithica, N.Y.]
Notes Best Paper Award
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
Copyright notice ©2014, Alliance for Research on Corporate Sustainability
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076039

Document type: Conference Paper
Collection: Department of Marketing
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