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Predicting brand choice at the point of decision

Lee, Alvin 2013, Predicting brand choice at the point of decision, in Proceedings of the 11th Asia Pacific CHRIE Conference; APacCHRIE 2012, Asia Pacific CHRIE Conference, Macau, China, pp. 1-1.

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Title Predicting brand choice at the point of decision
Author(s) Lee, Alvin
Conference name Asia Pacific CHRIE Conference (11th: 2013: Macau, China)
Conference location Macau, China
Conference dates 2014/07/24 - 2013/07/26
Title of proceedings Proceedings of the 11th Asia Pacific CHRIE Conference; APacCHRIE 2012
Publication date 2013
Conference series Facing the Challenges, Grasping the Opportunities - Winning in the hospitality industry in uncertain times
Start page 1
End page 1
Total pages 1
Publisher Asia Pacific CHRIE Conference
Place of publication Macau, China
Language eng
Field of Research 0 Not Applicable
Socio Economic Objective 0 Not Applicable
Copyright notice ©2013, APacCHRIE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076044

Document type: Conference Paper
Collection: Faculty of Business and Law
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