Marketing strategy: casebook

Lee, Alvin Y. and Edwards, M. G. 2013, Marketing strategy: casebook, Cambridge University Press, Port Melbourne, Vic..

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Title Marketing strategy: casebook
Author(s) Lee, Alvin Y.ORCID iD for Lee, Alvin Y.
Edwards, M. G.
Publication date 2013
Total pages 108
Publisher Cambridge University Press
Place of Publication Port Melbourne, Vic.
Summary Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them, and to act on those strategies when necessary.
ISBN 9781107607309
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category AN.1 Other book, or book not attributed to Deakin University
Copyright notice ©2013, Cambridge University Press
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Document type: Book
Collection: Department of Marketing
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