Introduction

Lee, Alvin and Edwards, Mark G. 2013, Introduction. In Lee, Alvin and Edwards, Mark G. (ed), Marketing strategy case book : towards a new paradigm for sustaining forms of marketing, Cambridge University Press, Melbourne, Vic., pp.1-17.

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Title Introduction
Author(s) Lee, AlvinORCID iD for Lee, Alvin orcid.org/0000-0002-5364-9124
Edwards, Mark G.
Title of book Marketing strategy case book : towards a new paradigm for sustaining forms of marketing
Editor(s) Lee, AlvinORCID iD for Lee, Alvin orcid.org/0000-0002-5364-9124
Edwards, Mark G.
Publication date 2013
Start page 1
End page 17
Total pages 17
Publisher Cambridge University Press
Place of Publication Melbourne, Vic.
Keyword(s) Marketing
ISBN 9781107607309
1107607302
Language eng
Field of Research 0 Not Applicable
Socio Economic Objective 0 Not Applicable
Copyright notice ©2013, Cambridge University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076046

Document type: Book Chapter
Collection: Faculty of Business and Law
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