Lancôme in China

Lee, Alvin and Yang, Jinchao 2013, Lancôme in China. In Marketing, ALLIS, Fu, W. and Yang, J. (ed), Stepping forward strategically in China's markets, Cengage, Singapore, pp.371-386.

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Title Lancôme in China
Author(s) Lee, AlvinORCID iD for Lee, Alvin
Yang, Jinchao
Title of book Stepping forward strategically in China's markets
Editor(s) Marketing, ALLIS
Fu, W.
Yang, J.
Publication date 2013
Chapter number 1
Total chapters 1
Start page 371
End page 386
Total pages 15
Publisher Cengage
Place of Publication Singapore
Keyword(s) Business enterprises
ISBN 9789812651914
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2013, Cengage
Persistent URL

Document type: Book Chapter
Collection: Department of Marketing
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