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Changing measures inflate receptivity levels in popular model

Lee, Alvin Y and Mizerski, Richard 2011, Changing measures inflate receptivity levels in popular model, in ANZMAC 2011 : Marketing in the age of consumerism : Jekyll or Hyde? Proceedings of the Australian and New Zealand Marketing Academy Conference, Australia and New Zealand Marketing Academy, Perth, W.A., pp. 1-1.

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Title Changing measures inflate receptivity levels in popular model
Author(s) Lee, Alvin Y
Mizerski, Richard
Conference name Australia and New Zealand Marketing Academy. Conference (2011 : Perth, Western Australia)
Conference location Perth, Western Australia
Conference dates 28-30 Nov. 2011
Title of proceedings ANZMAC 2011 : Marketing in the age of consumerism : Jekyll or Hyde? Proceedings of the Australian and New Zealand Marketing Academy Conference
Publication date 2011
Start page 1
End page 1
Total pages 1
Publisher Australia and New Zealand Marketing Academy
Place of publication Perth, W.A.
ISBN 9780646563305
Language eng
Field of Research 0 Not Applicable
Socio Economic Objective 0 Not Applicable
Copyright notice ©2011, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076049

Document type: Conference Paper
Collection: Faculty of Business and Law
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