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The effects of cultural values on word-of-mouth communication

Lee, Alvin, Mizerski, Richard and Lam, Desmund 2009, The effects of cultural values on word-of-mouth communication, Henan University of Finance and Economics, Zhengzhou, China.

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Title The effects of cultural values on word-of-mouth communication
Creator(s) Lee, Alvin
Mizerski, Richard
Lam, Desmund
Year presented 2009
Series Visiting Scholar Seminar Series
Publisher Henan University of Finance and Economics
Place of publication Zhengzhou, China
Material type speech
Description of resource Speech for Visiting Scholar Seminar Series
Language eng
Field of Research 150308 International Business
Socio Economic Objective 950201 Communication Across Languages and Culture
HERDC Research category M.1 Media article
Copyright notice ©2009, Henan University of Finance and Economics
Persistent URL http://hdl.handle.net/10536/DRO/DU:30076059

Document type: Other
Collection: Department of Marketing
 
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Created: Thu, 20 Aug 2015, 16:01:06 EST

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